Why Do I Need a Responsive Website?
%
of consumers use smartphones to shop for local goods and services
%
will not recommend a business with a poorly designed mobile website
%
of consumers will go to a competitor’s site after a bad mobile experience
%
don't go to the bathroom without their mobile phone
What is Responsive Web Design?
Responsive Web Design (RWD) is a design approach aimed at crafting websites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). Responsive Web Design is setup so that it “responds” to the screen size, and makes adjustments to page elements based on available real estate. Once the website is created to be responsive, you can view it on a desktop, tablet, smart phone, etc. and it will always look great!
Non-responsive design forces visitors to zoom in or out, scroll horizontally, or move the website around. Viewers find this frustrating. Important elements might be hidden from view or look distorted. The impact is also complicated by the fact that many smartphones and tablets can be viewed either in portrait orientation, or turned sideways for landscape view. Responsive design adjusts itself automatically to fit on smartphones, tablets, and desktops. But a responsive website is not just for mobile phones. While the design will effectively display a web page to be viewed on a small screen, it will also expand to fill today’s larger monitors.
Is your website Mobile Friendly?
Responsive Websites:
- simplify navigation
- display pictures correctly
- automatically adapt to future devices
Non-Responsive Websites:
- are frustrating for users
- load pages slowly
- are not Search Engine Friendly